Guess what? You’re reading a blog article, which means you enjoy reading blog articles. Guess what else? You are not alone. That means if you do not have a blog section on your business website, or fail to post to it on a regular basis, you are missing out on a tremendous opportunity to connect with your audience. It also means that you may be losing business to your competitors that realize just how important blog articles are. In fact, posting blog articles should be at the top of your list of content marketing activities. The good news is that you certainly do not need to spend the time or energy writing the blog articles yourself.

You can work with a company like ours to write the blog articles for you. That way you’ll be able to spend that time working on even more important stuff that relates to running your business. So without further ado, here are a few reasons why a website blog is good for your business. First and foremost, blog articles drive traffic to your website. In fact, they may be the most efficient and cost effective way to drive traffic to your website. This is due to the fact that adding fresh content on a regular basis will help your website rank higher on Google and the other major search engines.

That means your website has a better chance of being clicked on when compared to a similar website that does not rank as high. Blog articles are the perfect vehicles to add fresh content to your website on a constant and consistent basis. Think of it this way. By adding a blog section to your website you will boost the search engine rankings with minimal expense. Blog articles also help you convent traffic into solid leads that are interested in purchasing your products and or services. Once your website starts to generate more traffic, you have an awesome opportunity to convert the window shoppers into leads.

For example, every article that you publish on your blog should contain a call to action that will help turn that reader into a lead.  Last but certainly not least, a website blog will help brand you as an expert in your field. In essence, you will be providing your target audience with valuable, useful information that relates to the products and or services that you sell. Often time your potential customers/clients will consider your blog articles as free advice, which not only makes you out to be an expert, but is also providing a value added service. When potential customers/clients view you as an authority on a specific topic, it greatly increases the chances that they will do business with you. The bottom line is that you are building a trust factor.

Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our team fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please contact us today for more information or to get started. We look forward to working with you.