Business websites serve one of two purposes. They are created to sell products directly to consumers or other businesses, or they are set up to generate leads to sell your products and or services. In either situation, consumers or other businesses need to be able to actually find your website. Potential customers/clients will typically Google the product or service that they need, or Google topics that are related to the products and or services that your company sells. Unless you own a business that sells a completely unique, one of a kind product or service, chances are there are thousands of other companies with websites that are competing for the business.
The thing is, your potential buyer will not spend the time that it takes to sort through thousands of websites. Typically speaking they will only research companies and visit websites that appear on the first page of the Google search. That means your website needs to appear at the top of the list, or at least near the top of the list when a potential customer/client is looking to purchase products and or services that directly relate to your business. So what can you do to rank higher on Google? The answer is simple. You need to constantly provide new content to your website.
That means you simply cannot set up your website and forget about it. Posting blog articles on a constant and consistent basis is by far the best way to provide new content to your website. That being stated, the blog articles need to be written correctly in order to make an impact regarding organic Search Engine Optimization or SEO for short. You also need to show a bit of patience because it takes time to rank high on Google and the other major search engines. Posting a few blogs doesn’t make your website rank higher overnight.
It takes a continuous and determined effort. The bottom line is that the more often you add content to your website, the better you will position your website when it comes to the Google rankings. There are a plethora of factors that Google and the other major search engines use in order to determine how your website will rank. They center around how often you post content, how relevant the content is in regards to the keywords that you want to rank for, and whether or not you have the proper headline and meta tags within the content.
Google also considers how often your competitors post their content, and the qualify level of that content. Since you may not know how often the competition is posting blog articles, all you can do is post as many as you can each week. This holds especially true during the winter months or any slow season for your particular industry. Some people make the mistake of slowing down the blog articles, but the off-season is actually the best time to blog.
In essence, publishing blog articles in the off season can provide you with a tremendous opportunity to have your website rank higher because your competitors probably have slowed down or stopped publishing blog articles.
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our team fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please contact us today for more information or to get started. We look forward to working with you.