More and more organizations are starting to understand that publishing blog articles can be the key to getting found online, converting website visitors to leads, and converting leads to sales. That being stated, having a blog section on your website is simply not enough. In order to actually generate leads, the blog needs to include articles that contain interesting content that potential customers will not only find interesting, but will also share on social media. In essence, outstanding written content is the key to generating inbound links to you website that will make a real impact on increasing your search engine rankings.
The bottom line is that Google only loves your website when other people love it as well. That is exactly why you need to stay away from blog articles that talk too much about the organization. For example, your target buyers do not want to read about new hires, the company picnic, or even awards the business has won. Although this type of information should be included on your website, it is not going to generate leads. That is why you need to keep it out of your lead generation machine, i.e. blog posts. Your blog is a great opportunity to educate potential buyers about topics that relate to your products and or services at the start of their buying journey.
Blogs that are truly successful at lead generation include blog articles that people find both interesting and helpful. In essence, blog posts that provide answers to your customers’ challenges and questions are effective at lead generation. It is important to focus on only one topic per post for two (2) reasons. It helps to clearly and concisely express your message, and it also helps with Search Engine Optimization or SEO for short. For example, when the major search engines, like Google, know exactly what the post is about as it directly relates to the keywords, their algorithms tend to place your website higher in the search rankings.
You should always publish blog posts that are geared to both potential customers, and the major search engines. In order to keep both happy, it is always a good idea to include the blog post topic keywords in the article title. Speaking of blog article titles, try to keep it at or under 60 characters. Last but certainly not least, always include a call to action in each blog article. Reading the blog post is the research phase of your target audiences purchasing process. The call to action is the opportunity for them to take the next step in the purchasing process. An example of a call to action can be as simple as writing “please contact us for more information.”
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our blog posts are fully optimized for the highest level of search engine visibility in order to drive significantly more traffic to your website. In addition, your blog posts will include a call to action message that grabs the attention of potential leads, and converts existing leads into customers.
Our team of marketing experts fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please contact us today for more information or to get started. We look forward to working with you.