Did you know that the true meaning of Search Engine Optimization or SEO for short is to publish relevant content that the major search engines, and end users can understand? If you fail to meet both of these conditions, not only will you significantly decrease your changes of ranking high on Goggle, but also your target audience may very well ignore your blog posts. However, if you are able to meet both objectives your blog posts will certainly rank higher in the search engines, and your target audience will spend more of their time reading and engaging with your content.
Your goal should be for readers to add comments, and share your articles on social media. You should be writing search engine friendly blog articles that also contain quality content. A well-optimized blog article with a high level of quality content has a significantly better chance of ranking higher when compared to a well-optimized blog article that does not contain quality content. That means blog posts should be written with both quality content and SEO in mind. You simply cannot expect a blog post to rank high just because it is a search engine friendly blog article.
It is the combination of the two (2) that count the most. The bottom line is that you need to think a bit before you start writing. In essence, any amount of time that you spend thinking about what you are going to write is time that you will end up saving down the line in the blog post writing process. If you are going to write effective blog posts you need to take the time to read articles that are related to SEO topics on a daily basis. When you find a topic that is interesting to you and relates directly to your business, take notes that you can refer to later.
When it is time to write the blog article use the topic and perform a more detailed analysis that includes keyword research. You should be able to answer the following questions by the time you have completed your research.
- What are the specific topics that I need to cover in my blog post?
- What is the actual goal of my blog post? For example, to promote my business, obtain more subscribers, and have my website rank higher in the major search engines such as Google.
- What can I write that will provide a benefit or multiple benefits to my target audience?
When you can answer these questions before you start writing it will make your job a whole lot easier.
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