You have hired a content marketing company to write outstanding blog articles in order to gain visibility for search to your website. Thanks to these blog articles, your website is starting to rank higher in the major search engines such as Google. You are also bringing in more leads because you have created a value added service with your target audience by providing them with valuable information that is contained within these articles. In the current day and age, consumers need to feel good about doing business with you. That goes well beyond the price you charge for your goods or services.
What better way to build rapport and even trust with your customer base than providing them with free information that they can use to gain knowledge, and make well informed purchasing decisions? The question that remains is are you truly getting the most out of your blog articles? If you are not posting them across all of your social media channels, the answer is a resounding no. That being stated, there is a right way to post your blog articles on social media and a wrong way to post blog articles on social media. First and foremost, you should not post the entire article.
The main point here is to drive traffic back to your website. That means you should only post a small snippet, or highlight of the article, with a link back to your website. Always incorporate the title of the article into your social media post. It is also incredibly important to include an image with the your social media post. Like the old saying goes, “a picture is worth a thousand words.” Always keep in mind that a picture is the very first thing that attracts people to your social media posts. Think of it in the following manner. When you are cruising Facebook or other social media sites, are you going to stop and read a post that includes a picture or one that does not?
The bottom line here is that you want to entice your target audience to read your posts, and then click on the link in order to read the blog article in its entirety. Of course, your readers will be reading the blog articles while on your website. Once they are on your website, the odds of them doing business with you increase in a dramatic fashion. In addition, the longer consumers spend on your website also increases the odds that they will purchase your products and or services. Blog articles are a great way to keep people on your website for longer periods of time.
Of course the blog articles need to be entertaining, relatable to your target audience, and specific to your industry. For example, if you own or operate a law firm, do not post blog articles about how to paint your walls. In addition, the blog articles should not center on you or your business. They should contain industry specific topics instead.
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our team fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please contact us today for more information or to get started. We look forward to working with you.