When it comes to content marketing, the heart and soul of your program is content. A great deal of that content should be in the form of blog articles. This is due to the fact that blogs help your business attract new customers or clients by answering important questions, and providing insights on the subjects that pose challenges to them. It simply goes without saying that publishing blog articles on a constant and consistent basis is the key to a successful content marketing program. The question that you may be asking yourself at this point is how often should you be blogging?
The bottom line answer to that question is that weekly blog post writing is important. In essence, the more written content that you publish the merrier. Multiple studies have proven that publishing blog posts 2 to 4 times per week provides the best results in terms of traffic, and converting that traffic into actual leads. As a rule of thumb, the more frequently you blog, the more traffic you will receive. For example, eight (8) or more blog posts per month is the magic number that will result in a significant amount of increase in traffic for both B2B and B2C organizations.
That being stated, if you do not have the budget or time to produce that amount of blog articles, it is still important that you post on a constant and consistent basis in order to drive traffic to your website. Weekly blog post writing at a rate of one (1) article per week is certainly better than not posting at all. It is also important to keep in mind that the more posts that you already have published on the blog section of your website, the more traffic and leads you will receive, so previously published blog posts also hold a great deal of weight.
Consider what you have for resources regarding written content creation, and align your publishing frequency to your content-based goals. Try blog writing services from professional writers in order to deliver timely and relevant content to your target audience. This is an on-demand content production solution that does not cost any time investment on your end. Keep in mind that creating outstanding written content is the main attraction for leads. Although the quantity of your published written content has been proven to be associated with higher amounts of traffic, the quality of your written content also matters.
That is yet another reason to leave your written content creation up to the professionals.
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our blog posts are fully optimized for the highest level of search engine visibility in order to drive significantly more traffic to your website. In addition, your blog posts will include a call to action message that grabs the attention of potential leads, and converts existing leads into customers.
Our team of marketing experts fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please contact us today for more information or to get started. We look forward to working with you.