Every small to mid size business owner should be well aware of the fact that the higher your website ranks on Google, the better it is for your bottom line. In fact, when you rank high on Google it means that your website will appear on the first or second page when potential customers/clients conduct an Internet search for products or services that directly relate to your business. In essence, the vast majority of people only look at the first and second pages and then go directly to the websites that are listed on them. That means if your website appears on the third page or beyond the third page, chances are high that it will not be seen.
At this point you may be asking yourself what factors go into the way in which Google ranks your website? They actually use an algorithm to rank websites. By definition, “an algorithm is a finite sequence of well-defined computer implemented instructions that are typically utilized to perform a computation.” In this case, the computation is where your website will rank in the Google search engine. Did you know that Google actually updates it’s search algorithm several thousands times each year? They do this in order to ensure an improved user experience.
The vast majority of the algorithm updates are so small that they simply do not affect the ranking factors. However, on occasion they conduct an algorithm update that it actually changes how your website ranks. This has happened recently so you need to make sure that your website complies. If your website fails to comply with the new Google algorithm, your ranking will be negatively affected. On the other hand, if your website is meeting and or exceeding the new Google ranking standards your website will remain on the first or second page of the Google rankings.
This also presents a great opportunity for you to move your website up the Google rankings. This is due to the fact that a great deal of small to mid size business owners and operators are unaware of the fact that Google has made this major change to the algorithm. Even if some small to mid size business owners are aware that Google has a new website ranking algorithm in place, only a tiny fraction are aware of what those changes are and how they can utilize those changes to have their website rank higher on Google.
Not only are we aware of what the changes are, we can help your website rank higher on Google starting today. In essence, we can test your website to see if it passes the test. If your website fails the test, which a plethora of websites do, we can make the necessary content related changes for you.
Your Blog Today provides professional blog writing services for businesses, agencies, and individuals on a weekly and monthly basis. All of our written content is created by professional writers in order to appeal to both your target audience, and the major search engines. Our team fully understands how to write for people, and the search engines without having you sound like a robotic selling machine. Please contact us today for more information or to get started. We look forward to working with you.